CCPA fines Storia Foods, English Oven Rs 1 lakh each for misleading '100%' claims on food labels

The Central Consumer Protection Authority has taken action against two prominent food companies, Storia Foods and English Oven, for making misleading claims on their product packaging. The companies were found to have falsely represented the composition of their products by claiming they were '100%' something, when in fact they were not. This has resulted in a fine of Rs 1 lakh being imposed on each company. The penalty is a result of the companies' failure to comply with consumer protection laws, which require companies to be truthful and transparent in their labeling and advertising. The Central Consumer Protection Authority has ordered the companies to immediately remove the misleading claims from all platforms, including their websites and digital media. This move is aimed at protecting consumers from being misled by false claims and ensuring that companies are held accountable for their actions. The companies must now comply with the order and remove the deceptive claims, or face further action. The action taken by the Central Consumer Protection Authority is a step towards ensuring that companies are truthful and transparent in their labeling and advertising, and that consumers are protected from misleading claims. The authority's actions are guided by consumer protection laws, which are in place to safeguard the interests of consumers and promote fair business practices. By taking action against companies that make misleading claims, the authority is helping to create a fair and transparent marketplace, where consumers can make informed decisions about the products they buy.