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Forget whiskey and vodka: Soju is among the world's bestselling spirits-and there's more behind it than K-Pop

CJPN24 AI Desk•••2 min read
Forget whiskey and vodka: Soju is among the world's bestselling spirits-and there's more behind it than K-Pop
Forget whiskey and vodka: Soju is among the world's bestselling spirits-and there's more behind it than K-Pop
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Key Points

  • Soju is the bestselling alcoholic drink by volume (Canva) Although it seems hard to believe but the best-selling spirit brand in the world by volume is not whisky, rum, or vodka, but Jinro Soju.
  • Soju has evolved from a traditional Korean drink into o...

Soju is the bestselling alcoholic drink by volume (Canva)
Although it seems hard to believe but the best-selling spirit brand in the world by volume is not whisky, rum, or vodka, but Jinro Soju.

Soju has evolved from a traditional Korean drink into o...

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Source: The Times of India

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