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Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment

CJPN24 AI Desk•••2 min read
Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment
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Key Points

  • Synopsis Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media.
  • This move signals YRF's expansion into mobile-first storytelling, focusing on original animation and vertical micro-...

Synopsis
Yash Raj Films is venturing into the burgeoning digital-first entertainment space with a strategic investment in Rusk Media.

This move signals YRF's expansion into mobile-first storytelling, focusing on original animation and vertical micro-...

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Source: The Economic Times

#Movies
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