Vishek Chauhan’s book Cinemas Forever reveals FASCINATING trivia – Before OTT changed the game, 3 Idiots sold 75,000-80,000 VCDs/DVDs, generating Rs. 3-4 cr; America sells more movie tickets than its

The Indian film industry has undergone significant changes over the years, with the rise of OTT platforms being a major turning point. Before the advent of online streaming services, movies were primarily watched in theatres or on VCDs/DVDs, with the latter being a significant source of revenue for filmmakers. The book Cinemas Forever by Vishek Chauhan, the owner of Roopbani Cinema in Purnia, Bihar, reveals that the movie 3 Idiots sold a whopping 75,000-80,000 VCDs/DVDs, generating a revenue of Rs. 3-4 crore, which is a significant amount considering the time period. This statistic highlights the popularity of the movie and the revenue potential of VCDs/DVDs before the rise of OTT platforms. The book takes readers through the history of cinema, both in India and abroad, providing a comprehensive understanding of the evolution of the film industry. It also delves into the challenges faced by movie theatres and how they have adapted to the changing times. The author's expertise in the field, having owned a cinema hall, adds credibility to the book, making it a valuable resource for those interested in the film industry. Furthermore, the book provides interesting facts and trivia, such as America selling more movie tickets than its population, while India sells a modest 90 crore tickets annually. This comparison highlights the vast difference in the film-watching habits of the two countries and the potential for growth in the Indian market. The book also explores the impact of OTT platforms on the film industry, including the shift in viewer preferences and the changing business models of production houses. Overall, Cinemas Forever is a fascinating read that provides a detailed insight into the world of cinema, making it a must-read for film enthusiasts and industry professionals alike. The book's release is timely, given the current state of the film industry, and is expected to generate significant interest among readers. With its unique blend of history, trivia, and analysis, Cinemas Forever is a valuable addition to the literature on the film industry.