Internet disgusted as Durex Pakistan ad makes light of sexual assault in Obsession: ‘Promoting non consensual sex'

The Hollywood film Obsession, a horror movie directed by Curry Barker, has been making headlines worldwide for its unexpected box office success, collecting over $250 million globally on a relatively small budget of $750,000. This achievement has led to widespread discussions about the film's themes and elements that contributed to its popularity. However, a recent advertisement by Durex Pakistan for this film has shifted the focus towards controversy rather than its cinematic success. The advertisement has been criticized for allegedly trivializing sexual assault, which has sparked a heated debate on social media platforms. Many have expressed their disgust and disappointment over the advertisement, stating that it promotes non-consensual sex, a highly sensitive and serious issue. The advertisement's release and the subsequent backlash have raised questions about the responsibility of brands and advertisers in promoting content that is respectful and considerate of all audiences. The film's success story, which was initially celebrated for its ability to engage a wide audience despite its low budget, is now being overshadowed by the controversy surrounding the advertisement. As the debate continues, it remains to be seen how Durex Pakistan and the filmmakers will respond to these criticisms and whether they will take any steps to address the concerns raised by the public. Furthermore, this incident highlights the importance of careful consideration and sensitivity in advertising, especially when it comes to serious issues like sexual assault. The impact of such advertisements on public perception and the potential harm they can cause to individuals and society as a whole cannot be ignored. In the context of India, where discussions around consent and sexual violence have been increasingly prominent, this controversy serves as a reminder of the need for responsible advertising practices that respect the dignity and rights of all individuals.