The Initial Interest Confusion doctrine has been inconsistently interpreted across jurisdictions, risking overreach and underscoring the need for clearer, harmonised guidelines.
One of the most seminal authorities evincing application of this doctrine in the internet era was through Brookfield v.
West Coast, a case concerning infringement of trade marks through meta tags.
The court noted that use of meta tags might lead to m...
Source: Bar and Bench
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