Celebrity @ 5 lakh followers: SEBI’s draft ad code may slow influencer ads

The Securities and Exchange Board of India (SEBI) has introduced a draft ad code that may impact the way influencer ads are published. Celebrity ads will need prior approval before going live under this draft code, which will inevitably add time to every sponsored campaign. This move is expected to affect the influencer marketing space, particularly for celebrities with a large following. The draft code is aimed at regulating advertisements in the securities market. Prior approval for celebrity ads will be mandatory, which may slow down the process of publishing sponsored content. This development may have significant implications for the influencer marketing industry, especially for celebrities who have a large number of followers. The time added to each sponsored campaign may affect the overall efficiency of influencer marketing. The introduction of the draft ad code is a significant step towards regulating advertisements in the securities market. It remains to be seen how the influencer marketing industry will adapt to these changes. The draft code may lead to a more transparent and regulated environment for influencer ads. The impact of the draft ad code on the influencer marketing industry will be closely watched in the coming days.