96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, with influencers acting as conduits between events and fans. Th

CJPN24 AI Desk2 min read
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google
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New Delhi: The era of three-hour sports fandom in India is passe.

After the stadium lights go out, digital innings for the Indian sports fan kicks in.

From binge-watching locker-room banter on YouTub….

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CJPN24 AI Desk

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AI-assisted news desk. All content is editorially reviewed before publication.

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